The client — a B2B company receiving over 100 leads daily through various channels: email, website forms, and messengers. Processing each lead took an average of 15-20 minutes of manual work.
The Solution
We built an automated pipeline using n8n and AI models:
Lead Collection — unified input via webhook from all channels
Classification — AI determines lead type, priority, and target department
Enrichment — automatic company information lookup
Routing — lead is sent to the right manager with a prepared response
Results
Processing time: 2 hours → 5 minutes
Classification accuracy: 94%
First quarter ROI: 340%
Automation didn’t replace managers — it freed them to work with clients instead of routine sorting.
#automation#n8n#AI
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